Feb 10

How One Contact Turned Into a 23-Year Relationship

My first date with my husband was encouraged by mutual friends. It was a “girls ask guys” dance at college and both of us went because we had nothing better to do that weekend. We definitely felt a connection on that first date and continued dating after that. Before long we got engaged and then married. (It has been 23 years of marriage now!)

If he had asked me to marry him at the end of the first date, I would not have been ready to say yes. I needed more time to get to know him. But, imagine if after that first date, he had never called or asked me out again. I would have been left wondering about the connection I felt, but I probably would have moved on.

Consider how this applies in your business relationships. They say it takes at least 7 contacts to go from prospect to sale. As a business owner you make many connections with people. Not all of them will become clients, but many have potential. They may feel a connection with you, your business, or the services you offer. They might not be ready to “get married” after the first date, though. They need to hear from you many times and in many ways to help them develop trust in you.

If you don’t keep in touch after the initial contact, prospects may be left wondering, but they will move on. It might be a week later. It might be months later. They will meet someone else who can fill their need and they will forget about you. When you meet prospects, whether it is in person or on the phone, you are just beginning to create a relationship. Because you are busy with your work, it is easy to forget those contacts. If

Feb 10

Best Ways To Generate Revenue From Email Marketing

Email marketing has the immense capability to generate revenue in leaps and bounds, the excellent thing is that email marketing can be integrated into any form of internet marketing. Just like any good internet marketing, email marketing comes with these in built features:

It is possible to track everything
You can define the ROI
With better implementation, any other medium would be kicked out of service.
For email marketing, the fact that ROI kicks the butt of other online marketing medium is better news.
Looking to grow ROI and revenue from your email campaigns? Have a look at these highly effective steps you need to follow:

Get your landing page optimized. Dont be satisfied until you attain 30% conversion rate for your landing page.
Also, your click through rate as well as calls to action for conversions should be optimized. You should endeavor to ascertain the conversions percentage generated by featuring an an image link in your email campaigns for every call to action. Subsequently, place them in the topmost click through rate locations and get familiar with the phrase as well as layout that generate the real thing.

Take steps to grow the email database leads. An excellent way is to generate leads from every touch point that you have with potential clients and existing clients. Also, engage in vigorous search engine optimization, online PR, pay per click as well as social media campaigns, the whole essence is to ensure that you generate revenue on every lead, in addition, you will get future marketing email addresses.

Meet your subscribers need in all possible ways use mobile email messaging. Your email messages should feature particular capabilities to offer a mobile email message to a recipient, including a mobile landing page. However, it

Feb 10

Laser Targeted Media For Recognized Experts

There are a number of different media, all of which are now open to individuals because of advances in technology. It will take you very little effort to produce EPM (Expert Proof Materials) in multiple formats. Here are just a few of the materials you can produce and distribute quickly and inexpensively.

– Print book
– Ebook
– DVD
– Web video
– Audio program
– Articles
– Blog

If you don’t have the time to learn how to do something, there are any number of companies that will help you design a book, or record a podcast. You can even outsource 95% of everything, including – in some cases – the content of your EPM.

The Internet, with it’s ability to replicate and deliver digital content, has revolutionized the production of media. Just a few years ago, if you had written a book there was the cost of paper, and the cost of having that paper printed, and then bound into volumes. Those books had to be stored somewhere, and then shipped to hundreds of book stores across the county. With an ebook, once the layout has been accomplished, there’s no cost to replicate the book, or to send copies of a physical product to stores for eventual sales to individuals. Now, a person finds the book on Amazon, Barnes & Noble, or any one of a hundred other outlets. When they purchase a copy, they receive immediate access to a digital replica of the original. Even print books can now be economically reproduced one at a time, eliminating the cost of printing, storing and shipping hundreds or thousands of copies at once.

This is also the case with audio CDs and DVDs. There’s still the cost of production, but duplication and distributing of the resulting media can again be accomplished via the

Feb 09

Common Online Marketing Approaches of Social Media Consultants

Here is the rationale why any rising business entrepreneur should go online: Internet is equivalent to touching base with limitless target audience. How then can you tap into this massive medium? First you need to know what social media is. You can actually hire social media consultants to then help you transform your offline strategies and enhance them to reach higher marketing grounds online.

Social media is popularly known as the most effective web based platform Internet users can utilize to share information and interact with several people from different places. To fully explore its potentials, social media consultants often make use of the strategies below.

Link building. Enabling external link sharing and link creation is one excellent trait that social media consultants always put into practice. If you have excellent content and blog entries, you can share this information via link building and subsequently drive people to your sites. You may post comments in various social network sites and then add link to redirect viewers to your site. If you can regularly post highly credible comments and opinions, you could definitely invite people to visit your site. One way to keep them come back for more is to generate well researched and constantly updated web content.

Bookmarking. Tags and bookmarks are critical to enable your contents be easily shared and spread in the World Wide Web. Encourage others to bookmark your page, content and media files. Additionally, you can also place “vote” and “rate this” icons to encourage quality content promotion.

Connect Effectively. Perhaps the most appropriate term here would be “to engage” constantly. Mere presence via a website is surely not enough. You can only be effective if you are very much in constant interaction with your target niche. Take part actively by sharing

Feb 09

How To Create Titles That Attract And Your Content That Gets Action

First, I’m no Neuro-Linguistic Programming (NLP) expert. I am a fitness expert and a personal & business coach. I am also a consumer. You could say the same if you’re reading this now. I sell. I buy. From our own buying experiences we can learn to create better buying experiences for our customers. In turn, we have better selling experiences.

Diving into an NLP book can be a lot to absorb the first time you’re exposed. I’ve selected a few techniques here that could have increased our program revenue growth beyond the $100,000 annually we enjoyed for 7 years straight. I did that naively and intuitively.

Using NLP techniques I’m confident that program could have grown by at least 25% more each year. That is, every sale could have been 25% higher and each staff member would have sold 25% more of the prospects they saw. Better music to my staff members’ ears even is that we would have attracted people easier who would be ready to buy instead of needing to be sold.

1.) The majority of people are visual learners. They take in the majority of their information through visual cues. You could easily interpret that use of pictures and video clips are a smart way to attract the majority of people.

What you also should think about is the language you use in talking to people. Visual people say things like “I see what you’re saying” or “I have a clear picture.” These should tip you off. You then should create your statements using similar words. “Do you see what I mean?” “When you imagine that, what does it look like?”

The same is true if you hear someone say things like, “I hear you” or “That is music to my ears.” This would be an auditory dominant person. Someone who is

Feb 09

Hotel Online Promotion And Marketing

Internet, being the easiest source of abundant information, becomes one of the most cost effective ways of increasing your visibility in the search engines like Yahoo! And Google, ranking your website high in the pages so that more and more people know about you and your business. As the internet is very easily available at a very affordable price maximum number of people are now resorting to it for making their travel plans and getting their booking done.

Internet marketing becomes even more important for your hospitality business because online bookings are now very common It not only gives the customers the convenience to get all their desired information right at the comfort of their houses or offices it also gives the businesses to reach a wide range of people with no geographical constraints. It creates a brand image and increases your brand recognition.

Benefits of Internet Marketing:

Much more cheaper than and flexible than other marketing strategies
Extended Reach and Market Expansion
Diversify Revenue Streams
Internet Marketing goes on continuously irrespective of the time and day, a 24/7 service
Convenience for both buyer and provider
Adds Value and Satisfaction
One mode of standardized performance
Improve credibility
Promote your Brick n Mortar Presence
Scope of incredible Growth
Marketing in a Two Way Communicative manner
Cheap Market Research

Internet marketing is really beneficial for your hospitality businesses as it encompasses people from all over the world and from countries across the globe. This way you can reach people from every corner of the world and bring them to one point of contact on your website. Apart from being cost effective it is also in sync with the latest technological advances as internet is even available on mobiles and

Feb 07

Make Time For Your Marketing Efforts

Do you have wonderful plans that are going to help your business to grow? You may have the most fantastic marketing plan that will spread the word and allow you to attract new customers. Unfortunately, such a plan won’t do any good as long as it is locked in a drawer.

Writing a plan of this nature is really only the first step. Some business owners are surprised to find that a marketing plan should be consulted on a regular basis, that it should allow for a considerable degree of flexibility and that it should also be updated regularly. If this doesn’t apply to your own plan, then you may need to think about changing your approach.

There is, however, some good news here. That good news concerns the fact that you actually thought to write a plan, which already puts you ahead of the game. You already have that intuitive feeling that marketing will be central to the future of your business.

So why haven’t you taken steps to put that plan into action? The most common reason that I seem to hear is that business owners think that they are too busy to dedicate time to this area. What do I think when I hear that? My feeling is that this simply suggests that marketing is not seen as being enough of a priority.

It’s pretty easy to see how you can fall into the trap of assuming that marketing activity isn’t particularly urgent. It may not seem urgent, when compared to the fact that the phones are constantly ringing and there’s a need to deal with suppliers and customers.

This is exactly why such tasks are often left at the very bottom of the pile. You need to be very wary of the dangers associated with falling

Feb 06

The Plain Facts About Creating Your Home Based Web Business

One of many impressive and also fulfilling things the internet delivers is the opportunity to begin a lucrative home based business. Of course this may not be everybody’s cup of tea but the world wide web has made this particular prospect accessible to more people than any other time period in history. So many of us have been able to bid farewell to our 9 to 5 jobs as well as obtain financial stability and freedom on our own terms. Other individuals have selected to hold on to their jobs but supplement her or his cashflow by getting in to some sort of home-based business.

Whether it is affiliate internet marketing or perhaps network marketing or even developing your own product and then releasing it to the general public, operating a work from home business can be very fulfilling. But there are some basic aspects that must be fully understood before beginning this type of journey.

1. Instant Profits Is a Fantasy

If you have not dealt with it already, prepare for an avalanche of emails promising anyone that reads it unlimited fortune. All you have to do is buy their program push a switch and the rest is just a snap. Afterwards you will not have to do anything except settle back and observe the money flow into your bank account.

Life needless to say does not work this way otherwise all of us would be millionaires. Nevertheless on the web a lot of people (this author included) have been suckered into the trap. We know any type of financial success requires persistence and hard work but you would be astonished at just what a well crafted sales page coupled with a desire to amass wealth fast can achieve. The world wide web tends to heighten this particular effect and so scammers each

Feb 06

How To Create A Seamless And Cost-Effective Online Marketing Plan

Fortunately, there are currently a number of online platforms and low-cost strategies that are making this all too easy to do.

Educating Your Prospects

Most people visit the web in search of information. This is particularly true when they are looking for services or products to invest in. By choosing to supply these individuals with the information they need, rather than focusing all web-based content on the advertisement of your services and wares, you have the opportunity to guide them through the purchasing process. As a result, they will still be on your web pages when they are ready to finalize their purchases.

Building A Blog

The best way to do this is by building a professional blog. This should have regular posts that address current issues, offer troubleshooting advice, show people how to make price comparisons and teach consumers about the nuances of your products and services. People should be able to easily find all of the information that they need in a single place. More importantly, your blog should be accessible from within your website. This is key for building internal links which will help with your optimization process and it will also keep your traffic connected with you, rather than giving consumers reason to navigate back to search engines.

Using Social Networking Sites

Although you are probably using social networking sites already, like most local businesses, you may not be using them in the right way. The sole focus of your online marketing campaigns should be to give people the details that they need. Thus, you can use your social networking profiles to post helpful tips, share coupons and promotional codes and solicit feedback.

Your marketing endeavors should always be interactive. This makes your business more personable and ensures that you are getting plenty feedback. Feedback from customers will help you to resolve problems

Feb 05

Social And Marketing Aspects Of Art Online

What do you mean by a true ‘art lover’? It is certainly not an artificial word of appreciation on any auspicious occasion like exhibition or on the day of auction. Ideally, an artist means a package who is full of emotion. Every art work is original when it comes direct from the heart. So, as a true art lover one must be sensitive enough to understand the all forms of emotion. We are fortunate that we have such platform where we can meet artists and their art piece irrespective of their geographical and political identities.

There are few quality art online domains where art fans can find art price. Such websites offer art experts’ suggestions which can be proved quite handy while you sell art or buy art. Apart from selling, buying or any other marketing theories, such websites have an amazingly wonderful social aspect. It has significantly strengthened relationship between an artist and art fan. Just think upon this concept and do remember if you can remember any name which have done similar work when World Wide Web was not existing. I guess we can hardly count any name. So certainly even artists can not blame that World Wide Web has neglected them.

If you have any information about any art work or about an artist you can share it with the rest of the world with the help of website like ‘artpricechart’. Anybody can find here information regarding art events. Don’t forget that a good work always deserves few words of appreciation. So, if you like some work then do not hesitate to express your thought on art appraisal boards. They are available on every website like ‘artpricechart’. Each and every good word does magical job. It inspires and encourages every artist to create something exceptional.

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