Feb 04

Top 5 Reasons Why You Should Use Viral Marketing

If you’re not using Viral Marketing in your arsenal of promotional tools, then you are missing out on one of the most powerful and effective means of driving extra traffic to your website.

1. Viral Marketing is Cost Effective

Viral marketing is one of the most cost effective means of advertising your business. Since other people spread your advertising message along, it cost’s you practically nothing.

2. Viral Marketing is Powerful

Since viral marketing is essentially a type of word of mouth advertising it is one of the most powerful types of advertising you can use. You are more likely to visit a webpage that is referred to you by someone you know.

3. Viral Marketing Puts Your Advertising on Autopilot

Once you launch your viral marketing project it will begin to grow without your intervention. As more and more people share your message with others, the effect is that your traffic will grow exponentially. This literally gives you a “hands off” marketing program that will take on a life of its own.

4. Viral Marketing is Flexible

Viral marketing can work in just about any environment. Your viral marketing ad can take many forms. Informative ebooks, ezine articles, web pages, software programs, even audio and video clips can be used to get your message out. The important thing to remember is that you must give someone a reason for passing along your message. Remember, it’s what’s in it for them that is important.

5. Viral Marketing Works!

Even a small viral marketing campaign can create excellent results. Many successful companies have built their business completely around it like TrafficSwarm and InstantBuzz. These companies leverage the power of viral marketing for their members each and every day!

Implementing just

Feb 04

How To Warm Up Your Cold Email Marketing List

Do you currently have a cold mailing list, unresponsive, low open rates, even lower click through rates?

Don’t worry most affiliate marketers suffer from that very same problem.

It’s most likely that the reason your list is cold is because you have not effectively grown your relationship with them.

I will now discuss three ways that you can warm up your list and help you improve on your poor email marketing results.

First, you have to inject some passion into your email subject lines.

Ask questions.

Try shock tactics.

Be very real with your subject line, ensure your email contents are relevant to minimize spam reports.

To improve your subject lines, check out popular sites so as Digg and mimic their headlines, or start a swipe file from more successful marketers and base your own subjects lines loosely on theirs.

Second, your email contents must be of value.

There is no point getting a person to open your email if the contents are useless.

It is simply not good enough to send people on your email list promotion after promoting.

The 2 to 1 ratio is quite a popular method, which means you send 2 emails containing free, valuable information and the third email is a promotional email.

Lastly, structure you email correctly.

Make it easy for the reader to know what action to take.

Always include a ps.

Try to write your emails as if you were talking to a friend, keep them friendly.

Story telling is highly effective too if you can take a real life situation and blend it into your email content.

Above all you should always be honest.

Never make false claims or lie in an email.

Keep it real!

Now you know three ways to improve you email marketing success, head over to your

Feb 03

Advantages Of Direct Marketing

B2B direct marketing has been proven effective through all ages. Much more, today’s modern time calls for a regular direct marketing imposture for you to be able to keep in touch with the businesses’ fast paces.

Direct mail can be used for other reasons besides making a direct sale.

Flexible Targeting

B2B direct marketing enables you to talk directly identify, isolate and represent with well defined target markets. This means you get a higher conversion and success rate than if you tried communicating to everyone in the mass market. And direct marketing online is also far cheaper than mass market communication.

Multiple Uses

B2B direct marketing doesn’t just have to be used to sell it can be used to test new markets and trial new products or customers, to reward existing customers to build loyalty, collect information for future campaigns, or segment a customer base.

Cost Effectiveness

The cost per acquisition of direct mail can be significantly less than other marketing methods. Plus once you’ve acquired a customer, you can also benefit from highly profitable repeat sales, gained once again through marketing methods.

Ease of Management

It provides greater control and accountability than other marketing methods. It is easy to measure results because you know exactly how many people you’ve contacted in the first place. Once you’ve run a direct marketing campaign and know the conversion rates involved, you can work on refining and improving your success rates. Plus it also makes it easier to plan, forecast and budget for future direct marketing campaign.

Rapid Delivery

Direct marketing is both swift and flexible in achieving results. This is especially true for telemarketing, one of the direct marketing tools, as the results of a conversation can be logged immediately and scripts adjusted straight away to improve results.


Feb 03

The Best Way to Get Client Referrals

Sometimes business owners ask me what is the best incentive to get referrals from their clients. There are several ways you could incentivize your client base to encourage them to share referrals and find new clients. However, I’m not sure that is necessary.

This is what I believe. I don’t think you actually need to give an incentive in order for happy clients to give you referrals. I believe that deep down in their hearts, they want to give you referrals. This is especially true if they’ve gotten good value from you and if they feel you’ve taken great care of them.

However, I do recommend putting something in the policies and procedures section of your welcome packet about referrals. You can add language that talks about how you will be asking them if they know anyone who could benefit from working with you as they have. Doing this gives clients a heads up, so they know you are going to ask for referrals to find clients and they will expect it.

One of the things you want to start thinking about is to continually be on their radar screen. Even when you are done working with them, stay top-of-mind with your clients. When you continually wow your clients, surprise them, delight them and make them feel significant, they will love you. They will want to share their excitement and positive feelings with others so they too can experience working with you.

Think about it for a moment: don’t you love to feel significant? When someone makes you feel this way, what is your immediate reaction? I bet you wonder how you could help that person or make them feel good too.

Naturally, one thing you want to make sure you do is acknowledge clients for their referrals. Thank you cards are always a warm

Feb 02

Timing Is Everything in Information Marketing

We all know that the right idea at the right time is vitally important. You’ve got to strike while the iron is hot, and you’ve got to be able to identify things that are culturally, socially, or emotionally important to your audience. And the neat thing is, there’s always something new if you’re looking for it, if you keep your mind focused. That’s one of the things that people in the opportunity market desperately want — whatever is new, whatever sounds interesting or hot. They love revolutionary, new technology. My company was involved with computer bulletin boards in 1993, back when electronic marketing was just getting off the ground, and that was hot for a while. When the Internet came along, we had a 12-year period where everything revolved around the Internet.

Prospects in the information marketplace are always looking the next big thing. Understandably, they don’t want to be left out, so they’re always ready to jump on the newest bandwagon. There are new things popping up all the time. When eBay became hot, many companies like ours started developing programs to help people make money on eBay. Now it’s not as flashy, so those companies have moved on.

Remember: you’ve got to look for things that people are talking about, things that are in the news. You’ve got to develop your programs, products, and services around things that sound new, different, revolutionary, cutting-edge.

At the very least, your customers and prospects need to have the perception that what you’re offering is new. There’s plenty of old stuff out there than you can give a new twist to and offer up to your client. One example that we invented a few years back was “chain reaction marketing,” which was basically a reinvention of the viral marketing that had already been around for

Feb 01

Relationship Marketing – A Paradigm Shift in Business

The bottom-line sales mentality is undoubtedly an important driving force behind establishing brand presence in the market and causing competitors to sit up and take notice. An assertively robust transactional approach is necessary, sure, but it is so easy to forget the importance of forging a relationship for the transaction to materialise, especially when no brand wishes to be written off as a one-time wonder. There are plenty of “how-to” self-help saviours and marketing gurus out there advocating the importance of the product/service and consumer connection. Very few demonstrate genuine commercial and relationship-oriented acumen and focus on providing the consumers with information on the Brand Source.

Who is the person/people behind the brand?

What served as their source of inspiration? How do they know what’s important for us, the consumers?

This person/people are consumers too. What gap in the market did they identify and what helped them see what others did not see?

Are they offering a product or service? Or are they endorsing a way of life, a revolutionary change? Have they conceived something that would force us to look at everyday life through different lenses? Will future posterity benefit from this change?

Therefore, the keystone for successful relationship marketing is a two-way street. The “person” in the relationship is not just the consumer but also the human eyes, ears, heart and hands behind a brand, no different from the average Joe across the street. It is this person or group of people who tapped a particular talent and built upon a vision, in the hopes that the masses would see what they see. If we care to look into the origins of any brand, it is often no coincidence that there is a consistent pattern of: need realisation, entrepreneurial and creative ingenuity, resourcefulness, old-fashioned goodwill and teamwork and the eventual propelling into commercial

Feb 01

Guerrilla Marketing Tactics Used In Business Promotion

Originally, guerrilla marketing tactics have been used as low cost, unconventional methods to get quick attention in the promoting of a product or a service. The use of sticker bombing, flyer posting, street corner, costumed characters, and other different techniques have been used.

In recent times, guerrilla marketing tactics have included the promotion of a product or a service through a network of individuals, organizations or groups that work together to popularize an item or product, or by using such bizarre methods as flash mobs, internet marketing methods, and viral marketing campaigns.

Guerrilla marketing was coined to be used in conjunction with the term guerrilla warfare, which employs unusual tactics that are not expected in order to win a battle. Initially, this tactic was only employed by medium to small businesses, but lately, even large businesses are employing these techniques in order to snare more business.

Rather than be tied to a huge advertising budget, a guerrilla marketing campaign can use methods of promotion that rely on ingenuity, effort, guts, patience and energy. Usually these types of campaigns are unconventional in nature, unexpected, potentially interactive with the potential customers, and occur in unexpected locations and places.

The many methods of a guerrilla marketing campaign can include promotion driven public appearances in public places, giveaways of products at fairs, promotions and public venues, public relations stunts, flash-mob presentations, and targeted promotions.

Now, with digital technology becoming very much the vogue, guerrilla marketing tactics are moving rapidly onto an online presence with all kinds of promotions designed to get the attention of the prospective customer, and close him or her in one fell swoop.

This technique of marketing is usually pretty good at getting the attention of the prospective customer, but it also has to deliver the goods as far as getting the sale closed. So once an

Jan 29

3 Powerful Marketing Tools to Create Customers for Life

As a small business owner, you’ve probably given some thought to your target market. After all, you’re not trying to sell life-coaching services (or basket weaving classes, or SEO eBooks) to everyone in the world. Right?

You’re simply trying to sell your product or service to the people who want and need it most.

Finding out who those people are, and learning to connect with them in a meaningful way, is what marketing is all about.

When you get crystal clear about your target market, niche, and ideal client, you’re able to create marketing materials that easily turn prospects into paying customers.

The terms target market, niche, and ideal client get tossed around an awful lot. The first step to streamlining your marketing efforts is to understand the difference between the three. Read more about 3 Powerful Marketing Tools to Create Customers for Life

Target Market – This is the broadest section of the population you’re targeting.

Consider what group of prospects will get the best results, in the shortest amount of time with the least amount of effort because of working with you.

For example, perhaps you run a private cleaning company in Philadelphia. Is your target market “everyone who lives in Philadelphia?” Certainly not!

Why? Because not everyone in Philadelphia needs or wants their house cleaned. Of the people that do, who is it that needs and wants what your company has to offer?

Do you do your best work with affluent, college-educated married couples with children? Then perhaps you brand your company as an upscale, top of the line and exclusive service.

Do you consistently get business from coupon clippers, single parents or young professionals on a budget? Then perhaps you brand your company as the most affordable cleaning service in town?

There is not necessarily a right answer to who is your target market. However the wrong

Jan 28

Defining Market Research

Market research involves business processing mechanisms, collection of high quality and valuable data for a proposed business market with a target of providing research assistance and product service. It is aimed at providing assistance to the budding entrepreneurs and provisioning business level decisions. The process helps by offering every market level with business decisions that are in compliance with industry standard and market policies. The business ideas help in quality valuation of the information and proposal of a business market.

The method of research involves collation of profitable information and business understanding across the global line. It is ventured to know early level errors that a business entrepreneur might make during the initial stage. Research method helps in cutting the risks involved during the preliminary stage and clearing the business mistakes. The final case study consists of customer reviews and demands wherein the customer views are taken into account so as to grow as a successful business.
There are cases where majority of the startups end up having errors during the course, the research process ensures one with the analysis and results that are not primitive in nature and the module along with guidance helps in designing one’s own research information and analysis.

It is an overall process which includes gathering of information, performing analysis, interpretation of the data and offering of service. The process enhances relevancy of the data by solving the challenges involved in the marketing cases and that one’s business is about to face. It may be a part of the integral mode during the process of BPP (Business Planning Process). There is scope of customization, strategizing various level of market segmentation by identifying special groups that are involved in the internal area of the market. This process also helps in creating specific group of the competitors and the

Jan 27

What Is The Difference Between Digital Marketing And Traditional Marketing

The next big thing in the marketing world is Digital Marketing. This mode is contemporary, user friendly and very accessible. Also known as online marketing, this is a way of endorsing products and services using the digital interactive distribution channels. This medium involves usage of modern communication media like internet, mobile and digital outdoor mediums.

The importance of digital media marketing can be ascertained by a prediction which says Strategic internet marketing is likely to replace the traditional tools of marketing in the next five years. A large section of marketing experts believe that this digital interactive marketing medium will make traditional marketing tools appear irrelevant to the new generation media consumer.
Difference between digital and traditional marketing

Gone are the days when internet marketing was considered a stand alone promotion medium. With increasing reach of digital marketing technologies, online marketing is capable of taking over most of the traditional marketing areas in a digital way. Direct marketing seems to be an outdated phenomenon after internet marketing made its place in commoners life. Direct marketing is now quick, easier, interactive and beyond human limitations with the use of internet marketing tools.

With every passing day, human lives are moving online. Traditional marketing media is losing its momentum. A TV spot, which was considered most effective a few years back, is losing its charm. Today, it is 25% less effective as compared to a situation few years back. Strategic internet marketing reaches the consumers where they are. A recent survey study disclosed that up to 90 percent of the real estate prospective buyers begin their search on the internet. This indicates that real estate companies have no choice but to resort to digital marketing strategies. Internet marketing tools have advantage of easy accessibility. SEO, banner placement, email marketing, social

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